Desired Impact

Brand Positioning

  • Align
    brand positioning to support mission areas’ strategic goals, advancing MSM as the trusted leader of health equity and health justice.
  • Increase
    loyalty and trust among all stakeholders, internally and externally through articulation of positive experiences and narratives.
  • Support
    the increased recruitment, retention and engagement of mission aligned health equity and health justice stakeholders across MSM and MHC.
  • Establish
    MSM as the global thought leader of health equity and health justice across all mission areas.
  • Those Whom We Serve
    Current & Prospective Learners, Current & Prospective Employees, Clinicians & Providers, Patients & Prospective Patients, Strategic Partners & Donors
End